StayCool
Moisture-control bra for scorching Indian summers
Product Innovation Strategy . IntimateWear Design . 2021
Design Challenge
During Indian summers, temperatures rise upto 50℃ across many regions of the country. The excessive heat, humidity and perspiration aggravates under-bust sweat and bra discomfort. The issue also persists for women who sweat more irrespective of climate or have larger volume of breasts tissues that leads to sweat accumulation.
At amanté, we wanted to innovate a bra that gives easy-breezy comfort during summers and otherwise.
Brand
Project Scope
User & Market Research
Concept Ideation
Range Development
User & Product Testing
Product-Price-Market Fit
Go-To-Market Strategy
Cross-Functional Collaboration
Product Management
My Role
Product Lead, New Range Development
Team of 10+
Product: Kavita Mishra, Joyita Sarkar
Designers: Vinoli Perera, Kithmini L
PD & Technicals: Muditha S, Lakshmi W
Others: Marketing+Supply Chain+Sales
Project Duration
2+ years
March 2019 - April 2021
Only officially released brand materials are published here; more details available upon request.
