Hello, I’m Kavita.

Currently,
I’m unpacking complexities of our fashion system to drive sustainable systemic change. My work aims to advance circularity and waste-reduction in the fashion industry through partnerships, collaborations and product management.

Previously,
As a seasoned intimate apparel expert, I worked with leading South Asian intimate-wear brands, amanté and zivame, to innovate functional, user-centric products that addressed evolving needs of women by challenging the traditional perception of lingerie being just an eye-candy commodity.

Always,
Notorious for note-making, I love simplifying the complex and organising amidst the chaos.
Sun, plants and dad jokes keep me truly sane :)

I’m a NYC-Based strategic designer, researcher and educator working at the intersection of Human-Centered Design, Sustainability and Fashion.

Understanding the ‘why’ before ‘what’ and ‘how’, I use Design Thinking to embed sustainability throughout the creative process rather than an afterthought. My goal is to design systems and processes that create value for people + planet + businesses.

My Journey So far

My evolving toolkit includes

Frameworks
to unpack challenge space

  • User-Centered Design

  • Systems Thinking

  • Sustainable Development

  • Iterative & Emergent Design

  • Appreciative Inquiry

Design Methods
to discover real needs

  • User & Market Research

  • Data Analysis & Insights

  • Problem Definition / HMWs

  • Ideation & Prototyping

  • User Testing

Business Brain
to balance with numbers

  • Product - Price - Market Fit

  • USPs & Value Propositions

  • Sourcing & Supply chains

  • Cost Structures & Margins

  • Negotiations & Partnerships

Human Heart
to make it happen

  • Empathy & Active Listening

  • Harmonious Collaboration

  • Stakeholder Management

  • Multi-Cultural Awareness, Sensitivity & Inclusion

What People Say About Me

“Kavita was an integral part of my leadership team. She has great presence and played a key role in repositioning the brand and rebuilding a strong consumer centric product portfolio.

She has a very balanced way of using data and intuition to drive decisions & works very collaboratively in diverse teams. She is also very articulate & effective in her communications and gets alignment within cross functional teams with minimal conflict.

She will be an asset for any organisation and I strongly recommend her for strategic and leadership roles.”

- Vivek Mehta, CEO, amanté MAS Brands

“Wonderful, organised, customer centric, innovative designer.”

- Kiruba Devi, Head Category & Sourcing, Zivame.com

Brands I’ve worked and learnt with