Demystifying Money
Enhancing GenZ’s relationship with finance
Design Strategy - Product & Business Expansion . 2023
Overview
Refinery29, leading next-gen media and entertainment platform, focused on women and underrepresented voices pushing the status quo, wanted to reimagine itself to provide a more authentic and self-directed experience for a deeply diverse and engaged Gen Z community in order to create space for a voice that is insightful and forward thinking.
As external engagement studio partners, we worked with Vice Media team to co-create strategic business recommendations and execution roadmaps.
Methods & Tools
Design Research
User Interviews & Workshops
Data Analysis, Synthesis & Insights
Iterative Design
Rapid Prototyping & Testing
Lo-Fi + Hi-Fi Prototypes
Value Proposition Design
Business Model Canvas
Strategy Execution Roadmap
Team of 3
Bhumika Keswani
Kavita Mishra (ME)
Tanmayi Deshmukh
Project Duration
15 weeks
Jan’23-May’23
Studio Mentor
Sasha Charlemagne
Project Partners
Project Scope
Content Strategy
Experience Strategy
Digital/Social Media
My Role
Design Researcher & Strategist
Student Engagement Lead
Project Co-ordinator
Design Brief
Design Process
Research Context
This is an IP Protected Project, behind an NDA.
But our extensive strategy, business model proposal and execution roadmap was highly appreciated by Vice Media Leadership.
Let’s connect to share more!
Design BTS
